Effective Date: 01-Dec-2021
Last Updated On: 10-Jun-2024

At AssureQA (“We,” “Us,” “Our”), we value transparency and want to ensure that you understand how and why we use cookies when you visit our website (https://assureqa.io) and its subdomains (collectively referred to as the “Website”). This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies.

1. WHAT ARE COOKIES?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies allow the website to recognize your device, track your activity, and remember your preferences. Cookies serve different purposes, such as improving your browsing experience, enabling website functionality, and delivering personalized content.

Cookies can be:

• Session Cookies: Temporary cookies that are deleted when you close your browser.

• Persistent Cookies: Cookies that remain on your device for a set period or until you manually delete them.

• First-Party Cookies: Cookies set directly by the website you are visiting.

• Third-Party Cookies: Cookies set by a third-party domain (e.g., analytics or advertising providers).

2. TYPES OF COOKIES WE USE

2.1 Essential Cookies

These cookies are necessary for the proper functioning of our Website. Without these cookies, certain features may not work, such as accessing secure areas or remembering your login details.

• Purpose: Enable core functionalities like security, network management, and accessibility.

• Retention: These cookies are session-based and expire when you close your browser.

2.2 Performance Cookies

Performance cookies collect information about how visitors interact with our Website, including pages visited, time spent, and any error messages encountered. These cookies help us improve our Website’s performance and user experience.

• Purpose: Analyze visitor behavior, identify issues, and optimize website performance.

• Retention: These cookies may be persistent or session-based.

2.3 Functionality Cookies

These cookies allow the Website to remember your preferences and provide enhanced features, such as language selection or personalized settings.

• Purpose: Improve your browsing experience by saving preferences.

• Retention: These cookies are persistent and remain until manually removed.

2.4 Analytics and Advertising Cookies

We use third-party cookies to collect information about your online behavior for analytics, marketing, and advertising purposes.

• Analytics Cookies: Help us understand how visitors interact with our Website and measure the effectiveness of our marketing campaigns.

• Advertising Cookies: Deliver targeted advertisements that are relevant to your interests based on your browsing behavior.

• Examples: Google Analytics, Facebook Pixel, LinkedIn Insights.

• Retention: Persistent cookies remain for a defined period, as determined by third-party providers.

3. HOW WE USE COOKIES

We use cookies to:

• Enable Website functionality and security.

• Analyze and improve the performance and usability of our Website.

• Understand user behavior to deliver a better user experience.

• Provide personalized content and advertisements.

• Remember user preferences and settings.

4. THIRD-PARTY COOKIES

Some cookies on our Website are set by trusted third parties. These third-party cookies enable additional functionalities, such as analytics, advertising, and social media integrations. We do not control third-party cookies, and their use is subject to the respective third parties’ privacy and cookie policies.

Examples of third-party providers:

• Google Analytics (analytics and reporting)

• Facebook (advertising and tracking)

• LinkedIn Insights (targeted advertising and analytics)

5. MANAGING AND CONTROLLING COOKIES

You have the right to accept, refuse, or delete cookies at any time. Here are your options:

5.1 Browser Settings

Most browsers allow you to control cookies through their settings. You can block cookies, delete existing cookies, or set your browser to alert you when cookies are being used. Please refer to your browser’s documentation for instructions:

• Google Chrome

• Mozilla Firefox

• Safari

• Microsoft Edge

Note: Blocking or disabling cookies may affect the functionality of our Website, and certain features may not work as intended.

5.2 Cookie Consent Banner

When you visit our Website for the first time, you will see a cookie banner informing you about our use of cookies. You can choose to accept or manage cookies based on your preferences.

6. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. Any updates will be posted on this page, and the “Last Updated” date will be revised accordingly. We encourage you to review this policy periodically to stay informed about how we use cookies.

7. CONTACT US

If you have any questions, concerns, or requests regarding this Cookie Policy, please contact us:

AssureQA
Address: Level 9, 53 Walker Street, North Sydney, NSW 2060
Email: info@assureqa.io

By continuing to use our Website, you consent to the use of cookies as described in this Cookie Policy.